"The Recipe for Success"

Behind any success stands an offsAprinAg who grew up with the idea Aof becoming an entrepreneur. However, why there are only few of us that succeed?

From passion to optimism, from leadership to ambition and adaptability an entrepreneur follows his road to accomplishment.

Firstly comes passion…

For me the most eloquent example is Richard Branson, the founder of the mega-brand Virgin. The passion of this entrepreneur arises from his appetite for risk, for a new start.

With around 200 companies in over 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance and health.

Then follows the optimism…

The power of positive thinking would say Jeff Bezos, who follows the motto “each challenge is an opportunity” is the engine of entrepreneurship. Bezos is the man behind the biggest library in the world, beginning with an on-line start-up which he named “Amazon”.

Amazon.com started in July 1995, and in 30 days, with no press, Amazon had sold books in all 50 states and 45 foreign countries. By September, it had sales of $20,000 a week. Even if the end 0f ’90 envisioned a decrease of dot-com businesses, Bezos continued his way with optimism, proving his critics the opposite. Amazon moved into music CDs, videos, toys, electronics and more. When the Internet's stock market bubble burst, Amazon re-structured, and while other dot.com start-ups evaporated, Amazon was posting profits. And, due to Bezos’s positive thinking Amazon.com is now worth 5.7 billion dollars.

Another ingredient is adaptability…

Maybe the most important quality of an entrepreneur is adaptability, which is vital for the growth of a company. A business should be permanently improved, refined and individualized. The founders of Google, Sergey Brin and Larry Page knew how to react to change. Always with a step ahead from its competitors, Google exploits the available resources, becoming the most powerful internet brand.

Leadership…

Any entrepreneur has the attitude of a dreamer, the charisma, a well developed sense of morality, enthusiasm and the capacity to forecast. A good example is Mary Kay Ash, the founder of Mary Kay Cosmetics, a company that helps million of women to achieve their dream of having their own business. As an inspirational and motivational leader, Ash has created that attitude of “You can do it”, ranking top 25 most successful entrepreneur of the last 35 years.

The last but not the least is ambition…

At the age of 20, Debbie Fields was a typical housewife, without any experience in business, but she had a recipe of chocolate cookies and a dream to share with others. She opened her store Mrs. Fields in 1977, even though nobody believed in the idea of a business based on selling cookies, but Debbie’s ambition transformed her little shop in a 450 million dollars company.

References:

http://entrepreneur.virgin.com/

http://www.achievement.org/

http://www.angelfire.com/

http://www.evancarmichael.com/Famous-Entrepreneurs/